Find Your Unique Selling Point

unique selling point spokane marketing
In the world of business, it is sometimes all too easy to see other entrepreneurs that are seemingly more successful, more talented, more well-known, and getting more customers than you. At times, it can be downright discouraging. Today, I would like to encourage you to look for your “more”.

In marketing, you might have heard of the term USP or Unique Selling Proposition. For a more casual term, I’ll call this a Unique Selling Point. It is the thing that makes you…well, you!

Dave Grohl (musician) once said “No one is you, and that is your biggest power.”

There is something of value that your market wants that only you can offer in the way that you do.  Find it and you will find your key to success.

Your Business Is Unique

No two business owners do things the same way. This is a good thing because customers are also unique and not every customer is looking for the same thing. So, instead of trying to be like everyone else, consider emphasizing and celebrating the ways that you are different.

Think about it, what is the unique thing that you offer or the unique value that your customers get that they don’t get elsewhere? It’s the reason why someone would buy from or work with you and not with someone else. What is your competitive edge?

Your unique selling point (USP) is the key to standing out and achieving success. Here’s how you can identify and leverage it to your advantage.
unique selling point

Identifying Your Unique Value

Some of you may know right away what your USP is. Maybe it’s super unique and obvious. For others, it may take some time to discover. I’ll offer a few suggestions that can help you figure our your Unique Selling Point for your business.
  • Self-Reflection- Think about the following:
    • Passions and Interests: Consider what excites you and what you’re passionate about. Your enthusiasm will naturally translate into a more authentic and compelling offering.
    • Strengths and Skills: Assess your personal and professional strengths. What skills do you excel at that others may not? Leverage these strengths to offer something unique.
    • Experiences: Reflect on your unique experiences. How can they shape a perspective or approach that others lack?
  • Market Research- What do your customers want that you can give?
    • Identify Gaps: Conduct thorough market research to identify gaps in the current offerings. What problems are not being addressed effectively?
    • Analyze Competitors: Study your competitors. What are they doing well? More importantly, what are they missing? Look for ways to fill these gaps.
  • Customer Feedback – What have your past customers noted?
    • Surveys: Talk to your existing or past customers. Ask them about their experience and what they noticed about working with you vs. others.
    • Customer Reviews: Read any past reviews or communications between your customers or clients. What did they point out about you?
  • Ask Friends & Family
    • Open up: Let those who know you best offer ideas of what they see in you. Ask them what strengths and unique value they’ve noticed.

" No one is you, and that is your biggest power. "

Once you’ve identified your USP, it’s time to take action! Use it in your storytelling, your marketing, and communications with your customers or clients.

Identity: Consider your branding. Can you include your USP in your tagline or hint at it in your logo?

Marketing: Clearly communicate what sets you apart in all your promotional materials. Highlight your unique selling point in your marketing campaigns.

Delivery: Make sure you can consistently delivery what you’ve promised. Your results will reinforce your value.

Adapt and Evolve: Don’t be afraid to adjust as you learn. Be aware of the changing needs in your market and what your customers want. Adapt your USP to remain relevant and competitive. What works today might not next year.
action plan

Using Your Unique Value to Succeed

Finding your unique selling proposition is not just about standing out; it’s about creating genuine value that resonates with your audience. By identifying your unique strengths and leveraging them effectively, you can carve out a successful niche in the competitive entrepreneurial landscape. Remember, even in a world full of successful businesses, there is always something unique you can offer. Embrace your uniqueness, and let it be the cornerstone of your entrepreneurial journey.

If you need help identifying or incorporating YOUR unique selling point, come talk to us . We can help with your unique marketing plan.

Meet the Author

Jessica Crisp

Website Designer & Developer, based in Spokane Valley

I’ve been building custom websites and helping businesses succeed since 2015. I love the process of getting to know each client’s needs and building creative solutions that transform their business. To me, helping others is a great privilege, so please feel free to ask for tips or ideas while working on your online presence! Contact me here.

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