Basic Need-to-Know Website Terms
Marketing TerminologySEO: (Search Engine Optimization) is the process of helping your site to show up better in Google and other search engines. It can include several different strategies and techniques. On-Page SEO deals with keywords and structures being optimized on your website itself, while Off-Page SEO includes getting backlinks and other strategies to increase the reputation of your website. Things like site speed and optimization can also improve your SEO and are categorized under Technical SEO. Keywords: the words someone types into a search bar to find information on a particular subject. For SEO purposes, you use these words or phrases strategically in building your site and content to help users find your site when searching for these words. Keyword research determines which of these words will be best to use on your site and most benefit your purposes. Digital Marketing: also called online marketing, this refers to any kind of promotion that happens on the internet. It can include social media advertising, email campaigns, google ads, SEO, and more. Organic Traffic: visitors who come to your website from clicking on an un-paid search engine result. SEO work creates organic traffic. Alternatively, paid traffic comes from ads that you pay for (usually per click). Ecommerce: a website that markets and sells products directly on the site. Landing Page – A stand-alone webpage where a visitor first “lands” on your website. These are commonly made for specific marketing aims and does not refer to the homepage of your website. For example, you might create a landing page that features a specific product you are offering and make ads that lead directly to that page instead of the main page of your website. Can also be used to collect leads.
Google ServicesGoogle Business Profile: previously called “Google My Business”, this is a listing that you can make for your business shows up when people search for your industry in places like Google Search or in Maps. It’s free and one of the easiest ways to get your business name and information out in the public. Google Analytics: a service that provides statistics about visitors to your website. You can track things like page views, user behavior, and more for marketing and analytical purposes. In order to collect analytics, you have to first put a tracking code on your website. Google Search Console: a dashboard of tools and reports that help you measure your site’s Search traffic and performance.
Developer Languages & Terminology
Meet the Author
I’ve been building custom websites and helping businesses succeed since 2015. I love the process of getting to know each client’s needs and building creative solutions that transform their business. To me, helping others is a great privilege, so please feel free to ask for tips or ideas while working on your online presence! Contact me here.